Although the benefits of and justification for energy efficiency (EE) may seem obvious to some of us, this is often not the case for many of our clients and even our colleagues. Being able to articulate and present the many positive attributes of EE - from operational cost savings, to conservation, to reduced equipment maintenance - is key to selling EE projects.


Drawing from the experience of our expert instructors as well as from highly relevant material from NRCan’s Dollars to $ense program, CIET has created a 1-day workshop to help you make the case for EE.



Upon completion of this hands-on workshop, participants will be able to:

  • Determine how best to present EE-related information to every stakeholder
  • Better present the added value of their EE projects or services
  • Understand the various financial analysis terms and ratios (internal rate of return, payback, net present value, etc.)
  • Prepare a project financial analysis using a simple spreadsheet and/or RETScreen Expert
  • Develop and present complete, effective short proposals for EE projects


Who should attend?

This course is relevant to all those involved in selling EE to colleagues or management within their own organization, and also for those who are trying to sell EE retrofits, projects or technologies to external clients.



Please note that this interactive workshop is limited to 18 participants.


1.Energy Efficiency – the Big Picture

Activity #1 – the One-Page Proposal (Begin with the end goal in mind)


2.Looking Beyond Energy – Revealing the Non-Energy Benefits

Activity #2: Success Interview


3.Getting to Yes – Speaking the Right Language

Activity #3: How to Demonstrate Value


4.Headlining Your Proposal

Group Activity #1: Write & Pitch Your Headline


5.Financial Analysis 101

Activity #4: Financial Analysis of Sample Projects


6.From Energy Efficiency to Word Efficiency – The Proposal Target & Rationale

Group Activity #2:  Developing Targets & Writing a Rationale


7.Finishing Touches:  Status & Call Action

Group Activity #3: Getting Ready to Pitch


8.Making The Pitch

9.Group Feedback

10.Summarizing the Lessons Learned from the Training’

Continuing Education Units (CEU)0.7
CSEP points2

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COVID-19 Information for CIET Fall 2020 Training Calendar – CIET Goes Virtual!

Last Updated: June 19, 2020


CIET Goes Virtual!

With close to 25 virtual real-time courses offered since the beginning of the COVID-19 crisis under our belt, and based on feedback received from more than 300 participants, CIET is happy to inform that all public training sessions offered in the fall of 2020 will be delivered through virtual real-time classrooms.

This will allow everyone to continue accessing CIET training in a safe manner, which protects both our participants and our trainers, regardless of what happens in the fall. You can register for these virtual courses in confidence, knowing that they will provide the same quality of training that you expect from CIET. These real-time training sessions will be available to all participants across Canada.




You can find more information about CIET’s virtual training approach:

Through all these measures, CIET hopes to provide as much flexibility as possible to training participants while respecting its commitments to other participants, trainers and partners, as well as public health recommendations.

We thank you very much for your trust and collaboration and look forward to welcoming you in our virtual classrooms!


Best regards,

The CIET Team
647 255-3107