Do You Need Help Making the Case for Energy Efficiency?

Although the benefits and justification of energy efficiency may seem obvious to some of us, this is often not the case for many of our clients and even our colleagues. Being able to articulate and present the many positive attributes of Energy Efficiency (EE) – from operational cost savings to conservation to reduced equipment maintenance – is key to selling EE projects.


Drawing from experience the experience of our expert instructor, as well as from highly relevant material from NRCAN’s Dollars to $ense program, CIET has created a 1-day workshop to help you make the case for EE.


See upcoming course locations and dates.


This course is highly interactive and features exercises that will help you perfect your proposal writing skills. Here is an overview of the activities that will take place in this workshop.



Group Activity

Energy Efficiency – The Big Picture

Activity: The One Page Proposal (begin and end with a goal in mind)


Headlining Your Proposal

Activity: Write & Pitch Your Headline


Looking Beyond Energy – Revealing the Non-Energy Benefits

Activity: Success Interview


From Energy Efficiency to Word Efficiency – The Proposal Target & Rationale

Activity: Developing Targets & Writing a Rationale


Getting to Yes – Speaking the Right Language

Activity: How to Demonstrate Value


Finishing Touches: Status & Call Action

Activity: Getting Ready to Pitch


Financial Analysis 101

Activity: Financial analysis of Sample Projects



Making the Pitch




Develop the skills you need to make your case for energy efficiency. Find an upcoming course and register!

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